Getting Started with Funeral Innovations Website Integration

Sync your Funeral Innovations website to simplify your case management.

If you are using Funeral Innovations as your website hosting service, this integration will be an incredible benefit for you, your staff, and your families. Information entered into Passare will be synced with your Funeral Innovations website, removing the need to do double entry.

What is Funeral Innovations?

Funeral Innovations provides everything your funeral home needs to succeed with digital marketing. Their services include Facebook marketing, landing pages and contact collection, email marketing, and support. From their site: 

Our mission is to help death care firms succeed amidst the changing, online behaviors of their communities. We do this by creating software that makes digital marketing easy, accessible, and effective for all progressive death care firms. We will succeed by maintaining an open and transparent work environment that welcomes passion and diversity.

For more information, check out their website at

Helpful Tips:

Here are a few pointers about the Funeral Innovations integration:

✔️ First Name and Last Name are required fields on the Vital Statistics page for the sync to occur successfully.

✔️While the obituary is being composed, Passare will send the following default text as the obituary: "[Name] passed away on March 1, 2019.  [Name]'s loved ones are composing [Names]'s obituary, which you will be able to read here."

✔️The full obituary will be sent to Funeral Innovations when the Lock Obituary checkbox on the Collaboration page is checked.


✔️Only events that are noted as Public on the Funeral Options page are shared with Funeral Innovations.

Setting Up Your Funeral Innovations Integration:

The first step is to contact us to get this integration enabled! Send us an email at or call 1-800-692-5111!

Once enabled, you'll be able to easily send information from Passare to your Funeral Innovations website.

On the right-hand column under your Case Information, you'll see your available integrations. When you are ready to sync, just hit sync!

Information from the Vital Statistics Page, Obituary Page, and Funeral Options Page are sent to your Funeral Innovations Website.

For a full list of synced information sent to Funeral Innovations, Click HERE.

Need Help? Email us at or call 1-800-692-5111!